Charity-linked jewellery is common and frequently vague. "A portion of proceeds" can mean almost anything. This page exists so that the arrangement behind the Solidarity Charms line is written down in one place.
The principle
A defined share of the sale price of each charm in this line is contributed to a named cause, calculated on the sale price rather than on profit. Profit-based donations are common in this sector and are close to meaningless, because profit is an internal figure that the buyer cannot verify.
Why price rather than profit
| Basis | Verifiable by buyer? | Comment |
|---|---|---|
| Percentage of sale price | Yes | Buyer can calculate it themselves |
| Percentage of profit | No | Depends on internal cost allocation |
| "A portion of proceeds" | No | Undefined; avoid |
| Fixed amount per item | Yes | Clear, though it does not scale |
What we publish
- The named recipient organisation, not a category like "ocean charities".
- The basis of calculation.
- The period the contribution covers.
- Whether the contribution is made regardless of whether the line is profitable.
What this is not
It is not a claim that buying jewellery is an environmental act. Making anything has a footprint, including this. The line exists because a defined contribution attached to a real object is more honest than an unquantified sustainability claim attached to the whole brand.
If you want the underlying figures for a given period, ask through the contact page and we will send them.